We're Naked Hats — California's Favourite Mobile Hat Bar, Now in London

Born in California. Brought Home to London.

Naked Hats is a fully mobile, live hat customisation experience — a hat bar that comes to your event, your venue, your moment. We set up, we staff it, we press every hat on the spot, and we leave with nothing but happy guests and an event everyone’s still talking about.

Naked Hats isn’t just a hat bar. It’s a premium experiential activation that happens to produce the best branded keepsakes your guests have ever taken home

We serve corporate clients, wedding couples, mitzvah families, party hosts, schools, nonprofits, and anyone who believes that the best party favour is the one your guests made themselves.

How It Started

Amanda Jacobs started Naked Hats in 2024 with a simple belief: the best party favours aren’t things people receive — they’re things people make. The idea for a mobile hat bar came from years running Too Cute Things, a company specialising in custom gifts and apparel. What started as an add-on to Too Cute Things has grown into one of California’s most trusted mobile hat bars, with clients ranging from Google and Netflix to intimate back-garden birthday parties. Now Amanda is bringing it home to London. Amanda still leads every activation personally, bringing the same hands-on approach that built Too Cute Things into a trusted California custom gifts brand.

Every activation we run carries the same DNA as the first one: premium hats, a handpicked patch collection, expert on-site staffing, and a genuine commitment to making every single guest feel like the creative director of their own keepsake. Nothing is outsourced. Nothing is phoned in. We show up with everything and we leave with nothing except the knowledge that your event delivered.

Why Naked Hats — Not Just Any Hat Bar

We’re fully mobile and self-sufficient: We bring everything — hats, patches, tables, heat presses, staffing. You provide the space and one plug socket.

We’ve done this at serious scale: From Google’s campus to intimate 30-person dinner parties. 500-guest product launches and backyard mitzvahs. The range is real and so is the experience.

One of the biggest patch collections around: Hundreds of designs, constantly evolving. Plus custom logo and theme patches for events that need a bespoke touch.

We’re obsessed with quality: Every hat we press meets the same standard. We don’t cut corners at large events or take shortcuts at small ones.

Real relationships, not transactions: We work with the same clients year after year — corporate event planners who trust us with their most important events, families who come back for every milestone.

Trusted by Brands You Know

We’ve had the privilege of activating for some of the most recognizable names in California and beyond — Google, Netflix, YouTube, Airbnb, Microsoft, KPMG, iHeart Media, Google X, Snorkel AI, SB Energy, HotelTonight, and Admiral — alongside hundreds of private clients whose weddings, mitzvahs, birthdays, and celebrations we’ve been honoured to be part of.

As seen on The Knot. Rated by real clients across California.

The woman Behind the Hat Bar

Amanda brings 15 years of PR, marketing, and event management experience from leading consumer agencies in London to every Naked Hats activation. After relocating to California in 2013 with her family, she channelled that background into Too Cute Things, a local custom gifts and apparel business — and eventually into Naked Hats, the mobile hat bar that’s become one of California’s most trusted live customisation experiences. Now she’s bringing it back to where her career began: London.

What makes Amanda’s activations different is the obsession she brings to the patch collection. She spends much of her free time sourcing unique and unexpected patches from around the world and designing originals — which is why the Naked Hats gallery is one of the largest and most distinctive around. Every patch in the collection has been personally chosen by Amanda, and it shows.

Having spent years on both sides of the events industry — as a client directing high-profile campaigns and as a vendor delivering them — Amanda understands exactly what it takes to make an event genuinely work. That dual perspective shapes everything from how she staffs an activation to how she communicates with clients in the lead-up to their event.

What We Believe

Every guest deserves a moment: Not just the host. Not just the birthday person. Every single guest at every event we do gets our full attention and the same premium experience.
The experience is the product: We don't just press hats. We create a moment — one that changes the energy in the room and gives people something to talk about on the drive home.
Turn-key means turn-key: If you have to worry about the hat bar on the day of your event, we haven't done our job. Our standard is zero day-of stress for the host.
Quality is non-negotiable: Premium hats, expert pressing, genuine care. Every time. No exceptions.

Bringing the Hat Bar to London and the Home Counties

Naked Hats UK serves corporate and private clients across London and the Home Counties — including the City, Canary Wharf, Westminster, Shoreditch, King’s Cross, Soho, Mayfair, Richmond, Wimbledon, Greenwich, Surrey, Kent, Essex, Hertfordshire, Buckinghamshire and Berkshire.

Available for travel further afield for destination events, large-scale corporate activations and UK-wide brand campaigns.