Brand Activation London: Live Hat & Patch Bar
An Interactive Brand Activation People Queue Up For
The best brand activations give people something to do, something to share and something to take home. A live hat and patch bar does all three. Guests choose a hat or bag, design it with patches (including your own branded ones) and watch it pressed on the spot.
It’s already the go-to experiential activation at LA brand launches and California tech conferences. Now Naked Hats is bringing it to London for tech companies, consumer brands and agencies: conference and exhibition stands, retail pop-ups, sponsor lounges, product launches, sporting events, and customer and staff appreciation events.
Not Just Hats — and Not Just Any Patches
Not a hat person? No problem. Guests can choose from trucker hats, baseball caps, bucket hats and beanies — or skip the hat entirely and design a laptop sleeve, crossbody bag, tote bag, mini tote and more. Everyone finds something they’ll actually use.
A patch collection you won’t find anywhere else. Our library spans hundreds of designs across a huge range of themes — sport, pop culture, food and drink, travel, nature, vintage finds, cheeky slogans, city pride and more. Many are designed in-house, so the patches at your event are genuinely one of a kind.
Built Around Your Brand
Custom patches with your logo, campaign artwork or product. Branded hats, totes or pouches made before the event. A setup styled to match your brand guidelines. Your brand ends up on something people actually choose to wear and carry, long after the event ends.
Made for the Camera
The press table is visual and the process is photogenic, so guests naturally film it and share it. That means organic social content from everyone who visits. We face the table toward the room so people can see each other designing, which keeps the queue moving and the energy high all day.
Brands We've Activated For
Back in California, our hat and patch bar has been the go-to activation for brands including Salesforce, Google, Netflix, YouTube and iHeart Media, from multi-stand conference weeks like Dreamforce to podcast launch parties and staff events.
London Brand Activation Coverage
We run brand activations across London — from the City, Shoreditch and King’s Cross to Canary Wharf, the Southbank and Westminster — and out into the Home Counties. Exhibition centres like ExCeL and Olympia, offices, shops, stadiums and outdoor festivals are all welcome.
Let's Talk
Brand activations often run on tight timelines. Reach out early, especially if you’d like custom patches or branded base items (21–30 days from artwork approval), and we’ll build the hat bar into your plan.